GUIDELINES FOR DEVELOPING TGuidelines for Developing the Quality of Public Service in Ayothaya Town MunicipalityHE QUALITY OF PUBLIC SERVICE IN AYOTHAYA TOWN MUNICIPALITY

Abstract

           The objectives of this research were 1) to study the quality of public service in Ayothaya Town Municipality; 2) to compare the quality of public service in Ayothaya Town Municipality, divided by personal factors; and 3) to examine the guidelines for developing the quality of public service in Ayothaya Town Municipality. There were 2 stages: The first one has studied the situation and compared the quality of public service. The sample was 390 people in the area with stratified sampling. The research tool was a questionnaire which had the reliability indices of 0.83. The data was analyzed for percentage, mean, standard deviation, t-test, F-test, and LSD method. In terms of the second one, it has examined the guidelines for developing the quality of public service in Ayothaya Town Municipality. There were mainly 15 informants with a purposive sampling. The research instrument was an interview form. The content analysis was conducted. The findings were as follows: 1) The quality of public service was overall at a high level. Each aspect was at a high level. Considering the aspect, the highest mean was the art and culture; 2) The different people in other areas had a different opinion on the quality of public service at the .05 level; and 3) There were many guidelines for developing the quality of public service; (1) The sport club or sport competition should be supported for youth and people. (2) The public service should be promoted and published in various channels to access the information; and (3) The training course should be provided for caregivers in elderly people, disabled, and patients.