Strategic Management to Enhance Professional Career Stability for Artists in Shenyang，Liaoning Province, the People's Republic of China

Abstract

          The purpose of this research is: 1) study the professional career of today Shenyang artists. 2) Analysis the strategic management to enhance the professional career for artists in Shenyang. This study is a mixed methodological study: it mainly includes literature analysis, questionnaire survey, interviews, field survey, etc. The geographical study area is Shenyang, Liaoning Province. The population mainly consists of relevant artists, art historians, cultural theorists and art administrators as well as art consumers and the art public, with 9 questionnaires, examples and data samples mainly selected from enterprises and institutions, artists' studios, galleries, art museums and other art related organisations in Shenyang. The data sources used for analysis and research are mainly collected through literature review, questionnaires, interviews and other ways of collecting relevant data surveys, photographic records, etc., and the data are analysed and processed by methods.
          The researchers found that at present, Shenyang does not have a mature and perfect art and culture policy, but Shenyang has many resources and convenient conditions in the northeast, which provides many opportunities for the professional stability of artists in Shenyang. Through investigation and analysis, it is found that there are many ways to enhance the professional stability of artists, including adhering to personal creative style, diversifying income sources, establishing professional network, obtaining college identity, continuous learning and adopting entrepreneurial mentality. By implementing these strategies, artists can control the complexity of the art world, achieve financial stability, and continue to grow and develop in their artistic efforts.