Published: 2026-01-26

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Editortal

Editorial

Prasit Rungruang
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Research Article

Strategic Tax Planning for New Business Registration

Nuchsara Pringviriya

1-16

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Marketing Mix Factors Affecting Restaurant Choice Decisions Songkhla Old Town, Songkhla Province

Setthawut Damrongchai, Panupong Auyyapat, Krittin Chantharat, Sattawat Wiriyasombut, Boonnawat Srikwan

17-30

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Factors and Pathways to Success of Young Entrepreneurs in the Café Business: A Case Study of Mueang District, Songkhla Province.

Farnhana Ampaisiri, Phuriphat Khaengkhan, Sornsawan Thaenprom, Patompob On-oun

31-48

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Strategies for Promoting Multicultural Religious Tourism Through Prayer Rituals in Hat Yai District, Songkhla Province

Angkhana Kaewchoo, Anna Thammadecho, Atima Thonjang, Thaksornthan Kongpim

49-62

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