Factors Related to Using Social Media Behavior and Media Literacy in Universities in Bangkok metropolitan area
คำสำคัญ:
social media behavior, media literacy, undergraduate students, bangkok metropolitan areaบทคัดย่อ
The objectives of the comparative correlation research were as follows: to identify the important factors for predicting social media usage behavior with an awareness of the overall dimensions and sub-dimensions of undergraduate students with different bio-social characteristics. The sample group consisted of four hundred undergraduate students were obtained using multistage sampling. The data were collected using a six-point rating scale assessment, which consisted of seven parts with alpha coefficient that ranged from between .80 to .91. The results revealed the following: internal factors, such as personal factors consisting of personality with consciousness, mental immunity, and technological skills, and external factors, including social and environmental factors consisted of having social support and being influenced by famous idols could be mutually used to predict social media usage behavior with awareness of the overall dimensions and sub-dimensions in overall groups and sub-groups based on bio-social characteristics and ranging from 7% to 55% with a statistical significance of .05
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เอกสารอ้างอิง
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phư̄nthān wichā khanittasāt [The Satisfaction of Students in Rajamangala University of
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Sareerasart, W. (2011). patčhai chœ̄ng sāhēt dān sathānakān thāng sangkhom læ kānmī
phūmkhumkan thāng čhit thī kīeokhō̜ng kap phrưttikam kānchai ʻinthœ̄net yāng sāngsan læ plō̜tphai khō̜ng nakrīan ying radap matthayommasưksā nai rōngrīan thī khaorūam læ mai khaorūam khrōngkān songsœ̄m kānchai ʻinthœ̄net yāng sāngsan læ plō̜tphai [The Relationship among Social situations and Psychological immunity to Internet Behavior focusing on safety and usefulness of female students in high schools with and without internet safety project]. (Master of Science Degree in Applied Behavioral Science Research). Bangkok: Srinakharinwirot University.
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radap parinyā trī mahāwitthayālai rātchaphat klum phāk tawanʻō̜k chīang nư̄a [Study of Information Technology Skills of Undergraduate Students at the North-East Rajabhat
University Group]. Mahasarakham: RajabhatMahasarakhamUniversity.
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kān prayuk chai . wārasān phrưttikam sāt [Concept for the behavioral and social sciences theory research and apply]. Warasan Pruetikamsat Puea Kan Phathana, 1(1), 17-21.
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mahāwitthayālairātchaphatsūandusit [Effects of Training on Media Literacy Development of Suan Dusit Rajabhat University Students]. (Doctor of Philosophy Degree in Applied Behavioral Science Research). Bangkok: Srinakharinwirot University.
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Hall. Retrieved December 20, 2016
W.James, Potter. (2005). Media Literacy. (3rd ed.). Thounsand Oaks: SAGE Publications, Inc.
Yamane, T. (1973). Statistics: An Introductory Analysis. Third edition. Newyork: Harper and
Row Publication.
Yenjabok, P (2009). thō̜trahat lap khwāmkhit phư̄a kān rūthao than sư̄ [Decode thought for
Media Literacy]. Offset Creation: Pintobooks publishing.
Contemporary Culture.
Choochom, O & Tanachanan, S & Thongpukdee, T. (2011). patčhai chœ̄ng hēt læ phon khō̜ng
phūmkhumkan thāng čhit khō̜ng yaowachon [Causal factors and The effect of mental immunity of youth]. Behavioral Science Research Institute Srinakharinwirot University.
Cobb, S. (1976). Social support as a moderator of life stress. Psychosomatic Medicine, 38(5),
300-314.
Costa ,P.T. Jr; & McCrae, R.R. (1992). Revised NEO Personality Inventory and NEO Five-
Factor Inventory:Professional Manual. Odessa,FL:Psychological Assessment Resources, Inc.
Hemmin, A. (2013). phrưttikam kānchai læ khwāmkhithen kīeokap phon thī dai čhāk kānchai
khrư̄akhāi sangkhom ʻō̜nlai khō̜ng prachāchon nai khēt Krung Thēp Mahā Nakhō̜n [Social media consumption behaviors and opinion towards results of experiencing social media in Bangkok Metropolitan]. Bangkok: National Institute of Development Administration.
House, J. (1985). Meansures and concepts of social support in Cohen, S. And Syme, S.L.
Social Support and hearlth.
Jinnge, P. (1997). ʻēkkasān prakō̜p kānsō̜n rāiwichā kān wikhro̜ phrưttikam læ kān prap
phrưttikam [Behavior Analysis and Behavior Modification]. Behavioral Science Research Institute Srinakharinwirot University.
Jitsang, K. (2014). patčhai sūan bukkhon læ klum bukkhon thī mī phon tō̜ khwāmsāmāt nai
kānmī sūan rūam phān sư̄ ʻinthœ̄net khō̜ng yaowachon nai khēt thētsabān ืnakhō̜n Khō̜n Kǣn [Individual Characteristics and Group Factors Affecting Youth’s Ability of Internet
Participation in Khon Kaen Municipality]. Dhurakij Pundit Communication Arts Journal.
Joyrod, P (2010). patčhai thī mī phon tō̜ phrưttikamkān rap sư̄ ʻinthœ̄net yāng mī wičhāranayān
khō̜ng nakrīan chūang chan thī sī nai khēt Krung Thēp Mahā Nakhō̜n [Factors affecting
critical internet-consumption Behavior of serior high school students in bangkok] (Master of Science degree in Applied Behavior Science Research). Bangkok: Srinakharinwirot University.
Junthornaumporn, S., & Kaewjinda, M. (2016). phāwa kān patčhuban kap kān sœ̄msāng kān
rūthao than sư̄ sangkhom ʻō̜nlai nai wairun [Currents situation and Enhancement of Social Media Literacy among adolescents]. Journal of Graduate Studies Valaya Alongkorn Rajabhat University.
Kaewtes, P. (2015). khwāmkhithen tō̜ khwāmrunrǣng chœ̄ng watthanatham khō̜ng nakrīan radap matthayommasưksā tō̜n ton nai Krung Thēp Mahā Nakhō̜n kō̜ranī sưksā nư̄ahā khwāmrunrǣng bon sư̄ ʻō̜nlai [The Opinions of junior high school students in Bangkok toward cultural violence case study violence in The Online Media]. Cultural Management College of Innovation Thammasat University.
Komanee, N., & Leesattrupai, C., & Vanno, V. (2017). patčhai thī kīeokhō̜ng kap phrưttikam
kānpœ̄trap sư̄ sangkhom ʻō̜nlai yāng mī wičhāranayān khō̜ng nisit chan pī thī nưng Mahāwitthayālai Sīnakharinwirōt [The Factors Related to the Critical Social-Media Receiving Behavior of Freshman Students at Srinakharinwirot University]. Journal of Behavioral Science for Development.
Lampetch, S. (2016). phrưttikam læ phonkrathop čhāk kānchai khrư̄akhāi sangkhom ʻō̜nlai
khō̜ng nakrīan radap chan matthayommasưksā tō̜n plāi nai čhangwat nonthaburī [Behavior and Impact of using social network of secondary school students in Nonthaburi province]. Faculty of Education Bangkokthonburi University.
Makesrithongkum, B & Bunnag, K. (2014). phrưttikam kān bō̜riphōk khāo phān sư̄ fētbuk khō̜ng
khon tāng wai nai sangkhom Thai [The News consumption Behavior through Facebook by People of different ages in Thai Society]. Warasan of Graduate Studies Valaya Alongkorn Rajabhat University.
Naiyapatana, O. (2008). kānʻō̜kbǣp kānwičhai : withīkān chœ̄ng parimān chœ̄ng khunnaphāp
læ phasomphasān withīkān [Research design: quantitative methods Qualitative and integrated methods]. Bangkok: Chulalongkorn University Printing House.
Sangtong, M. & Kabnuy, P & Suton, W. khwāmphưngphō̜čhai khō̜ng naksưksā
mahāwitthayālai theknōlōyī rāt mongkhon suwannaphūm thī mī tō̜ kān rīan kānsō̜n prap
phư̄nthān wichā khanittasāt [The Satisfaction of Students in Rajamangala University of
Technology SuvarnaBhumi on Learning the Intensive Preparation in Mathematics]. Warasan of the Association of Researchers, 18(3), 67-79
Sareerasart, W. (2011). patčhai chœ̄ng sāhēt dān sathānakān thāng sangkhom læ kānmī
phūmkhumkan thāng čhit thī kīeokhō̜ng kap phrưttikam kānchai ʻinthœ̄net yāng sāngsan læ plō̜tphai khō̜ng nakrīan ying radap matthayommasưksā nai rōngrīan thī khaorūam læ mai khaorūam khrōngkān songsœ̄m kānchai ʻinthœ̄net yāng sāngsan læ plō̜tphai [The Relationship among Social situations and Psychological immunity to Internet Behavior focusing on safety and usefulness of female students in high schools with and without internet safety project]. (Master of Science Degree in Applied Behavioral Science Research). Bangkok: Srinakharinwirot University.
Silverblatt, A. (1995). Media Literacy. (1st ed.). Westport: Praeger Publishers.
Sinlapaninmarn, U. (2015). kānsưksā thaksa kānchai theknōlōyī sārasonthēt khō̜ng naksưksā
radap parinyā trī mahāwitthayālai rātchaphat klum phāk tawanʻō̜k chīang nư̄a [Study of Information Technology Skills of Undergraduate Students at the North-East Rajabhat
University Group]. Mahasarakham: RajabhatMahasarakhamUniversity.
Suvannathat, C. (1994). nǣokhit lakkān thāng phrưttikam sāt : thritsadī kānwičhai læ
kān prayuk chai . wārasān phrưttikam sāt [Concept for the behavioral and social sciences theory research and apply]. Warasan Pruetikamsat Puea Kan Phathana, 1(1), 17-21.
Tansuwannond, C. (2007). phonkān fưk ʻoprom phư̄a kān rūthao than sư̄ khō̜ng naksưksā
mahāwitthayālairātchaphatsūandusit [Effects of Training on Media Literacy Development of Suan Dusit Rajabhat University Students]. (Doctor of Philosophy Degree in Applied Behavioral Science Research). Bangkok: Srinakharinwirot University.
Taylor, Bernard W. (1998). Introduction to Management Science. New Jersey: Prentice
Hall. Retrieved December 20, 2016
W.James, Potter. (2005). Media Literacy. (3rd ed.). Thounsand Oaks: SAGE Publications, Inc.
Yamane, T. (1973). Statistics: An Introductory Analysis. Third edition. Newyork: Harper and
Row Publication.
Yenjabok, P (2009). thō̜trahat lap khwāmkhit phư̄a kān rūthao than sư̄ [Decode thought for
Media Literacy]. Offset Creation: Pintobooks publishing.
ดาวน์โหลด
เผยแพร่แล้ว
2019-07-31
รูปแบบการอ้างอิง
บุญยพิทักษ์สกุล ก. (2019). Factors Related to Using Social Media Behavior and Media Literacy in Universities in Bangkok metropolitan area. วารสารพฤติกรรมศาสตร์, 25(2), 39–59. สืบค้น จาก https://so06.tci-thaijo.org/index.php/BSRI/article/view/184439
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