Increasing the Value to Raw Milk Products to Create New Customer Groups : Case Study of Si Sam Fah Sai Farm

Abstract

This research aims to add value to raw milk and to increase customer groups. The researcher has used techniques from the scamper concept, using A = Adapt (adjustment). Any part of the product or process can be modified to remove weaknesses and increase the opportunity to provide better products and services. There is a process of processing raw milk to create a new development within Si Sam Fah Sai Farm and increase the value of raw milk products from the concept of Value Proposition to create value for the product and try to sell new products from Si Sam Fah Sai Farm In December, there was a noticeable increase in sales. Before increasing the value of raw milk Sales in the 1^st week sold for 586 baht, the 2^nd week sold for 622 baht, the 3^rd week sold for 508 baht and the 4^th week sold for 592 baht after increasing the value of raw milk. Sales for the 1^st week sold for 4,106 baht, the 2^nd week 4,355 baht, the 3^rd week 3,552 baht, and the 4^th week 4,147 baht - the business of Si Sam Fah Sai Farm. A customer group has increased to 200 percent with new customers such as the Kamphaeng Saen District, Siam, and Food Co., Ltd market.