Printing Design Reflects of Identity Wisdom Pha Jok Tai-Yuan Weaving for toward Value Added on Tourism Products

Abstract

This research is intended to design printed fabric patterns that reflect the identity wisdom of the Pha Jok Tai-Yuan weaving, Ratchaburi province, and to create products in a group of souvenirs that reflect the identity of the Pha Jok Tai-Yuan weaving to increase the value of the tourist product group. Data Analysis together with statistical data in analyzing pattern data and using the information received in the development of patterns that reflect the wisdom of the Pha Jok Tai-Yuan weaving together with the survey of satisfaction of the sample group to design the printed patterns and the souvenirs the number of 2 groups are 5 peple entrepreneurs/designers groups and 100 peple consumers and tourists. From the study, the development of printed patterns can be further added to the community tourist products and can promote the development of local products to produce souvenirs. The satisfaction is very high, the average = 4.28.