Sports Management for Excellence

Abstract

This article aims to study sports management for excellence. Sports help improve the health and wellbeing of people and create economic value from sports. Sports management for excellence requires elements such as support and motivation, athlete readiness, organizational management, sports science, venues, equipment and facilities, coaches/sport experts, selection of athletes, training, organizing competition experience, budget, etc. There is a tendency to use more sports medicine and technology, especially knowledge and research in sports science and technology. Important basic management structures and processes include a youth athlete database system, an efficient subsidy system, a sports coach selection system, etc. It also requires important and clear policies such as budget allocation that emphasizes results in sports management, with a commission studying the possibility of investing,  a policy to increase the number of new athletes to create continuity, a policy to continuously develop and replace talented athletes, a policy to participate in national and international sporting events, which will help develop sustainable athletes' abilities, a policy to support education and career after sports that creates a sense of security and guarantees athletes to strive and dedicate. In addition, long-term plans should be made for the production and development of national sports personnel in each profession to meet standards and sufficiently, and the Sports Authority of Thailand should create a central digital platform for all sports agencies to use as the same standard.