Awareness of Curriculum Public Relations among Undergraduate Students} Faculty of Technical Education, Rajamangala University of Technology Thanyaburi

Abstract

This research aimed to: 1) investigate students' perception of information, 2) compare differences in personal factors affecting students' information perception, and 3) identify problems and recommendations for developing public relations regarding curriculum, criteria, and undergraduate admission procedures at the Faculty of Industrial Education, Rajamangala University of Technology Thanyaburi. The sample consisted of 325 students from the Faculty of Industrial Education, Rajamangala University of Technology Thanyaburi, enrolled during the 2017-2021 academic years, selected through stratified random sampling with 65 students per academic year. The research instrument was a questionnaire. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation, as well as inferential statistics including t-test and one-way analysis of variance (ANOVA). The research findings revealed that: 1) the overall level of students' perception of public relations information across five dimensions was at a high level (x̄ = 4.08, SD = 0.86), 2) the analysis of differences in perception of curriculum public relations information among undergraduate students at the Faculty of Industrial Education, Rajamangala University of Technology Thanyaburi, classified by gender, year of study, type of previous educational institution, information channels, residential region, average monthly income, and admission channel, showed no statistically significant differences at the .05 level, and 3) recommendations for developing public relations emphasized three operational approaches: enhancing public relations effectiveness through online channels, promoting public relations through personal contact, and improving infrastructure and learning support facilities.