FACTORS AFFECTING SUSTAUNABLE DEVELOPMENT OF CERTIFIED ACCOUNTING PRACTICES IN CENTRAL REGION

Abstract

This article is part of the dissertation work entitled Factors Affecting the Sustainability Development of Quality Accounting Firms in the Central Region The objective of this study was to study the context factors of accounting firms. to study the factors of sustainability policy to study competitive strategy factors to study the factors driving into practice to study the factors of service quality To study the factors of problems and obstacles in the development towards sustainability The researcher used Mixed Methods Research. structure is the most important factor The second most important factor is the system aspect. value and style It is the factor that gives the last priority in order. In terms of sustainability policies, it was found that Responsibility is the most important factor The factors that are of secondary importance are Feedback and customer relations Ethics and human resources It is the factor that gives the last priority in order. In terms of competitive strategies, it was found that differentiation is the most important factor The factors that are of secondary importance are technology Focusing on specific segments of the market and cost leader It is the factor that gives the last priority in order. In terms of driving to practice, it was found that Tracking and Inspection is the most important factor The factors that are of secondary importance are improvement planning and practical It is the factor that gives the last priority in order. The service quality factor found that in terms of ensuring service is the most important factor The factors that are of secondary importance are Service reliability Caring and physical appearance It is the factor that is the last priority.