Product development and tourism activities based on cultural capital of ethnic groups in Phetchabun Province

Abstract

This research article is part of the research. Subject: Product development and tourism activities based on cultural capital of ethnic groups in Phetchabun Province. The  purposes  of  this  research  were: 1) To develop products of ethnic groups based on cultural capital in Phetchabun Province.  2) To develop tourism activities of ethnic groups based on cultural capital in Phetchabun Province. 3) To evaluate products and tourism activities of ethnic groups based on cultural capital in Phetchabun Province.  This is a quantitative and qualitative study. The research methodology is the data collection from interviews with four target groups: 1) Cultural leaders, 2) Community leaders, 3) Government agencies, 4) Ethnic folk wisdom. The data were collected through in-depth interviews with 20 key informants and 60 samples, and the results of the study were presented using descriptive analysis from the interviews.

The results of the research showed that:

Development of ethnic products: As to the lifestyle of the ethnic women, women must be the ones to work in every field, especially weaving and embroidery, which is an expression of the social appearance of the Hmong ethnic group in the important festivals; for example, the Hmong New Year activities and embroidery created and invented our ancestors and have passed down as our identity to the present. By practicing patterns by counting the squares and crossing the threads back and forth according to the desired pattern. Ethnic communities have the potential to develop and transform their traditional embroidered fabrics into products such as waist band, hat, clothe, etc. Able to utilize the resources available within ethnic communities, emphasizing quality and detailed tailoring to sell products to tourists or group who come to study in ethnic group communities as souvenir, items or memento for tourist.

Keywords; Development; Product; Tourism Activities; Ethnic Group