GUIDELINES FOR PROMOTING COMMUNITY PRODUCT STANDARDS OF THE SRI BANG PAHAN WOMEN'S GROUP, BANG PAHAN DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE.

Abstract

The research titled "Guidelines for Promoting Community Product Standards of Sri
Bang Pahan Women's Group, Bang Pahan District, Phra Nakhon Si Ayutthaya Province" aims
to analyze the community products of the Sri Bang Pahan Women's Group, to study the
production process of community products of the Sri Bang Pahan Women's Group, and to
find guidelines for promoting community product standards of the Sri Bang Pahan Women's
Group. This is qualitative research using in- depth interviews as a research tool. Key
informants included 10 members of the Sri Bang Pahan Women's Community Enterprise
Group, 3 customers/community members, and 2 officers from relevant agencies. Data was
analyzed using descriptive methods.
The research findings are as follows: 1) The group's products have not yet received
standard certification from the FDA (Food and Drug Administration) or TISI (Thai Industrial
Standards Institute), which makes it difficult for consumers to differentiate between their
products and competitors in the market. Furthermore, there is intense market competition
with numerous rivals, making it challenging to gain market share. The current lack of
standard certification also diminishes product credibility in the eyes of consumers and puts
them at a disadvantage in terms of marketing. 2) The production process of community
products by the Sri Bang Pahan Women's Group follows traditional methods, although some
products have begun to incorporate basic machinery or technology. Nevertheless, each
step of the process is meticulously executed to ensure good product standards. 3)
Guidelines for promoting product standard development, guidelines for promoting
marketing and sales, and guidelines for promoting skill enhancement and network building.