THE DESIGN OF DHAMMA MUSIC AND ART SONGS IN THE ISAAN REGION TOWARD THE DEVELOPMENT OF A CREATIVE CULTURAL SOCIETY

Abstract

This research aims to 1. Study the history, origin, and value of Dhamma Keeta Sin songs (Dhamma-inspired musical art) in the Isan region, 2. Study deaignation and creation of Dhamma Keeta Sin songs in Isan style as a means for social development, and 3. Analyze the integration of Dhamma Keeta Sin into social and creative cultural development. The researcher used purposive sampling to select key informants with knowledge, understanding, and direct involvement in Dhamma Keeta Sin in the Isan region. A total of 54 participants were selected, consisting of monks, artists, local wisdom teachers, experts, and villagers from Ban Huay Kha community in Ubon Ratchathani Province. Data collection methods included in-depth interviews, focus group discussions, and participant observation.

Findings

1. Dhamma Keeta Sin reflects the way of life, beliefs, and faith of the Isan people. Music is used as a medium to convey Dhamma and instill spiritual values such as gratitude, unity, and faith in Buddhism. It represents a cultural heritage deeply rooted in people's lives.
2. The three newly composed songs reflect essential aspects of religion and local culture, linking Buddhism with the lifestyle of the Huay Kha community, with Wat Thammikawas Temple as the spiritual center. These songs express local identity and wisdom through music in a profound and meaningful way.
3. Evaluation from 54 target participants—including monks, local artists, wisdom teachers, experts, and villagers—showed a high level of overall satisfaction with the songs (average score of 3.62). Eight aspects were rated high, and two were rated moderate.

4. Recommendations include promoting the production and dissemination of Dhamma Keeta Sin songs through collaboration among the government, religious institutions, and local communities. Temples, particularly in rural areas, should play an active role in co-creating media with artists and youth. Additionally, activities should be organized in schools, festivals, and online platforms. Further support should be given to establish Dhamma songwriters’ groups, develop curricula or workshops, and conduct ongoing research to assess impact and adapt the practice across different regions for sustainable development