THE MODELING OF INTEGRATED DIGITAL MARKETING COMMUNICATIONS WITH MARKETING EFFICIENCY
Keywords:
literature review, business strategy, Integrated Marketing Communication, Purchase DecisionAbstract
This article aims for presents the literature review of Integrated Digital Marketing Communication (DIMC) study to explain meanings, variables and relationship related to DIMC. The conclusion from review show that variables use in various studies is Advertising, Public Relation, Promotion, Personal Selling and Direct Marketing.
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