SELF-RELIANCE COMMUNITY ECONOMIC MARKET MANAGEMENT: A CASE STUDY OF BAAN NA KHAO MAHACHAI COMMUNITY MARKET NAKHON SI THAMMARAT PROVINCE

Abstract

         The objectives of this research were as follow: 1) to study the development history Ban-Nakaomahachai market 2) to study management of Ban-Nakaomahachai market and 3) to study guideline for promoting the Ban-Nakaomahachai market. The study was quantitative research method by the document and in-depth interviews. Select purposive sampling group to represent people with seller group who sale for daily at Ban-Nakaomahachai market. The sample was divided into 3 groups such as: 1) seller, 2) supporter, and 3) Consumer. By analyzing the content and summarizing The research was found that: 1) The development history Ban-Nakaomahachai market, divided into 3 eras include: 1.1) hawker and market stall era of economic prosperity with market trading, 1.2) Order management. There is a system for transportation and travel safety, and 1.3) Food distribution center era. And ready-made clothing products There are food sales in conjunction with the shopping malls in the community. 2) The management of Ban-Nakaomahachai market is  Cleanliness And organized in the market, namely 2.1) the necessity of entrepreneurs, there is a need to provide a living for the family in their lifestyles, 2.2) the demand, the customer group has a dietary demand around 16.00 N. Onwards and 2.3) the purchase demand in the form of everyday appliances. And 3) The guideline for promoting sufficiency community economy of the Ban-Nakaomahachai market are              3.1) the foundation of community strength. 3.2) Integration, management of all parts of the market, such as parking locations, and 3.3) the strengthening foundation of Myself and the operator have a good relationship with each other in trading.