STRATEGIC ROUTE MAP AND COMMUNITY DEVELOPMENT: LEARNING TO EMPOWER COMMUNITY-BASED HEALTH LITERACY

Abstract

          The objective of this research article was to 1) present the concept and the importance of Strategic Route Map, 2) assessing the need for health promotion and quality of life for community development, and 3) developing recommendations for integrating the use of Strategic Route Map to drive community development. This was qualitative research that studies data from documents, in-depth interviews, group discussions, and participant observations. Key informants include project coordinators, village health volunteers, model community leaders whose roles are involved in working to enhance the health and wellbeing of the community. It is a purposive sampling of 4 groups of representatives: 1) Public Sector Representative Group, 2) Health Promotion Project Representative Group, 3) Local Government Representative Group, and 4) Government Representative Group of 10 persons, totaling 40 people, analyzing data with content analysis, and summarizing lessons. The finding of the study were as follows: 1) Strategic Route Map is a tool for change management and empowering work, able to plan actions, follow up both during implementation and post-operation evaluation, and lead the project or activity towards its goals. 2) The assessment of the need for health promotion and quality of life at the district level found that there were three common goals: good environment; life safety and the unity of the community. And 3) The approach to using Strategic Route Map as a tool for the learning process and community empowerment has 6 basic components: activity leaders must have procedural skills, citizen-centered approach, open to learning, enhance participation, people own, and positive communication.