THE DEVELOPMENT OF JOK WOVEN TEXTILE CREATIVE PRODUCTS AND PACKAGING OF LAO KHRANG ETHNIC GROUP IN NAKHON PATHOM PROVINCE FOR PROMOTE OTOP NAWATVITHI TOURISM

Abstract

This research was a quality research supplemented by action research. The objectives of this research were to study 1) the woven fabric production process of the Prong Ma Duea weaving group, Muang District, Nakhon Pathom Province 2) Market Analysis of Prong Ma Duea weaving group, Muang District, Nakhon Pathom Province 3) Creative development of Teen Jok woven fabrics and packaging products of the Lao Khrang ethnic group in Nakhon Pathom Province. The sample group was selected by selective method, consisting of local philosophers, community leaders, and weaving group members, totaling 10 people. The study tools were structured in-depth interviews. Collect data from the transcript and summary of meeting minutes and analyze the results of operations. Analyze data with content analysis. The results of the research were as follows: 1) The Prong Ma Duea cloth weaving group uses an ancient local weaving loom or a Ki-Kra-Tuk loom as a tool for weaving. Production process of weaving fabrics of the weaving group There are 5 production processes: 1.1) Production planning 1.2) Product survey 1.3) Product inspection 1.4) Customer demand survey 1.5) Production operation. 2) Marketing analysis of the weaving group found that there are 5 marketing strategies: 1.1) Product 1.2) Brand name 1.3) Price 1.4) Place 1.5) Sales promotion. 3) Product development of creative Teen Jok woven fabrics and Packaging Products of Lao Khrang ethnic groups in Nakhon Pathom Province There are five approaches to prototype product development, namely 1.1) Increase the number of patterns on the fabric 1.2) Reducing the number of patterns on the fabric 1.3) Development of Teen Jok weaving 1.4) Using raw materials of natural dyed yarn 1.5) Branding