CREATIVE PRODUCT DEVELOPMENT FOR HEALTHY FOOD PROCESSING BASED ON LOCAL WISDOM OF COMMUNITY ENTERPRISES GROUPS IN SANUK PROVINCE GROUP. (SAKON NAKHON NAKHON PHANOM MUKDAHAN)

Abstract

The purpose of this research is 1) to conduct a creative investigation of healthy food processing from the local wisdom of social enterprise groups in Sanuk province, 2) to develop innovative products in healthy food processing from the local wisdom of social enterprise groups in Sanuk province, 3) to increase the level of increasing competitiveness in processing food for the health of social enterprise groups in Sanuk province. Using qualitative research methods along with collaborative research. The sample used in the research were the members of social enterprise groups in Sanuk province (Sakon Nakhon, Nakhon Phanom, Mukdahan), and a total of 40 people were selected by a particular method. The research tool was a participatory observation questionnaire. The research findings from the structured interview were as follows: 1) Food processing model for creative health from local wisdom can be divided into two forms: 1. Creative processing of food for health using plant materials and 2. Creative food processing for health using animal raw materials, 20 items in total. 2) Creative product development of health food processing packaging and branding is developed to absorb local wisdom to make the product unique and exclusive to a specific group. It makes the product known through the brand and is another way to promote it. 3) Increasing the level of competitiveness through workshops from expert speakers. Selling products online and offline and setting up product exhibitions is a cooperation network. Social enterprises should apply their knowledge to compete in health food processing and increase marketing channels for social enterprise groups.