THE MODEL DEVELOPMENT OF WOMEN’S ROLES TOWARDS SUSTAINABLE COMMUNITY ENTERPRISE DRIVING: A CASE STUDY OF THA KHEI SUB-DISTRICT, THA CHANG DISTRICT, SURAT THANI PROVINCE

Abstract

The objective of this research article were: 1) to study women's roles in driving community enterprises, 2) to analyze factors that support women's roles in driving community enterprises, and 3) to develop a model of women's roles in driving sustainable community enterprises in Tha Khoei Subdistrict, Tha Chang District, Surat Thani Province. The research method was a mixed method, research tools were questionnaires and in-depth interviews. The sample group consisted of 400 leaders of village volunteer groups, leaders of women’s role development groups, community leaders and occupational group leaders in Tha Khoei Subdistrict. Descriptive statistics were used for frequency, percentage, mean, and standard deviation, factor analysis, structural equation model analysis, and qualitative using in-depth interviews with 18 key informants. The research results found that: 1) The role of women in driving community enterprises are planning, receiving benefits, evaluating and performing. 2) Factors supporting women's roles in driving community enterprises, are budget, government policy, social and economic conditions and network synchronization. 3)The development of women’s roles in sustainable community enterprise driving in Tha Khoie Sub-District, Tha Chang District, Surat-Thani Province found that women’s roles in driving community enterprises must rely on the local community’s foundation economic development model to enable the communities to become self-reliant under the philosophy of sufficiency economy by using BSSC model consists of Budgets, State Policy, Social and Economic Condition, and Coordination and Network that enables women to play a role in driving sustainable community enterprises in Tha Khoie Sub-District Tha Chang District, Surat-Thani Province.