BEHAVIOR AND EXPECTATION OF TOURIST TOWARDS ARCHAEOLOGICAL AND HISTORICAL SITES IN THE INK BASIN IN PHAYAO PROVINCE

Abstract

This research article aims to a study of behavior and expectation of tourist towards archaeological and historical sites in the Ing River Basin in Phayao Province. is a quantitative research The sample group consisted of 400 tourists who had visited archaeological and historical sites in the Ing River Basin in Phayao Province. The sample group was selected by calculation according to Taro Yamane's formula. Research tools were questionnaires. Research statistics were frequency, percentage, mean and the standard deviation Descriptive data analysis. The results showed that Behavior and Expectation of Tourist towards Archaeological and Historical Sites in Ing River Basin in Phayao Province. Most of the tourists are female. Representing 60.6 percent, aged 21-25 years, representing 17.2 percent. The nature of travel, most of them like to travel with friends and family. 28.1 percent preferred to stay overnight for 1 night, representing 28.3 percent, the expectation of tourists traveling in archaeological and historical attractions. In terms of safety, there are high expectations. The average score was 4.10 from the tourism behavior of tourists who travel to travel, beginning to pay more attention to the safety of life and property during travelling. Experiences that travelers want from traveling. There are demands in all aspects at a high level. What I want to receive from tourism first is the emotional aspect, feeling happy. There is a need at a high level. Therefore, cultural tourism management in archaeological and historical sites in Phayao Province Physical, environmental, facilities should be developed. basic utilities of tourist attractions to be beautiful and attract tourists. As well as organizing tourism activities that delight tourists.