TREND AND FACTOR AFFECTING BUSINESS IN THE NEW NORMAL

Abstract

This article aims to 1) study trends affecting business in the new normal era, divided into 3 groups: 1.1) The growth segment is a group with high growth opportunities, therefore, it has to accelerate the opportunity to seize the opportunity because it is a business that meets the needs of consumers in the area of ​​medicine and technology. 1.2) Steady groups or groups with good and bad mixes in the target industries of the country, such as food and beverage, energy, electronic and electrical appliances, machinery and tourism, and 1.3) The vigilance group faces high challenges, reducing unnecessary costs and leveraging technology to pursue new opportunities is a key strategy. Especially businesses that are based on international markets, both in terms of demand and prices in the world market, including those that are pressured by high debt burdens in both the debt of the business and target customers such as textiles, leather, jewelry, automobiles, metal, packaging, business transport, Real estate and agriculture 2) Study the factors that affect the business in the new normal period, divided into 5 factors: 2.1) debt, 2.2) De-globalization, 2.3) government sector, 2.4) health trends, and 2.5) digital technology, which 2.1-2.4 will be the driving force and 2.5 will be the key of business. COVID-19 outbreak it’s not only affects the broader economy but it will also leave traces ready to change our old world to a new normal, where Thailand is about to encounter at least two factors blocking its growth: Debt problems and De-globalization.