DEVELOPMENT OF COMMUNITY ENTERPRISE POTENTIAL IN MAHA SARAKHAM PROVINCE ACCORDING TO SUFFICIENCY ECONOMY PHILOSOPHY TO STRENGTHEN THE STRENGTH OF THE COMMUNITY

Abstract

This research article is intended to: 1) Study the conditions and needs for developing the potential of community enterprises in Maha Sarakham province in accordance with the sufficiency economy philosophy to strengthen the community 2) Propose guidelines for developing the potential of community enterprises in Maha Sarakham province in accordance with the sufficiency economy philosophy. It is a combination of methods. The sample group consisted of 109 community enterprises in field of food product processing, To collect data, research is used a simple sampling method. The research tools are included questionnaires, data analysis, structural equation model analysis. The results showed that 1) by examining the directness of the causal relationship model for the development of the potential of community enterprises in Maha Sarakham was in harmony with empirical data and in good condition. Sufficiency economy philosophy has influenced in competitiveness. The most influential sufficiency economy philosophy variable is the balance of nature. The strength of the community with the greatest influence is participation. In 2^nd phase of the study, the target group consisted of 10 participants which are experts, academics, and community enterprise leaders by using a specific selection method as well as using the critical approach of experts to confirm the approach to developing the potential of community enterprises 2) in order to strengthen the community to solve problems and to develop the knowledge and abilities of community enterprises in Maha Sarakham province to be higher, It has developed guidelines for developing the potential of community enterprises. BPOP is called as a framework for the development and strengthening of community enterprises and sustainability.