“ECO-FRIENDLY CLOTHING”, A FORM OF COMMUNICATION FOR SUSTAINABLY PARTICIPATIVE ATTITUDES

Abstract

The "Saving the Planet Trend" or environmental awareness affects our lives. Climate change causes social and economic difficulties that impact people's health and livelihoods all around the world. The trend of saving the planet has influenced people to consider buying consumer goods using ecologically friendly manufacturing processes. This academic article presents "Eco-Friendly Clothing" as a form of communication for a sustainable mindset that is supposed to stimulate involvement in efforts to decrease the effect of environmental challenges that people are currently experiencing. The author presents the concept of an eco-friendly clothing communication form, clothing design that focuses on the environment based on customer behavior and perspective. At the moment, the fashion industry has adapted and improved the clothing supply chain to be more sustainable by utilizing textile waste from the fashion industry's production or post-consumer textile waste, such as clothes that are no longer required to be upcycled so that they are not wasted. To replace the consumption of primary resources, new materials are being found from agricultural waste in the textile manufacturing process. Furthermore, the communication form is demonstrated and distributed to the public via eco-friendly clothing to highlight the elements of sustainability communication through design. The author anticipates a shift in perspectives toward sustainability in terms of ideas, sentiments, and actions in order to live a balanced and productive life for everyone.