STRATEGIES FOR COMMUNITY ENTERPRISE DEVELOPMENT BASED ON THE CONCEPT OF CIRCULAR ECONOMY, REGIONAL AREAS UPPER NORTHEAST 1

Abstract

The purposes of this research were to: 1) study the problem for community enterprise development based on the concept of circular economy and 2) determine the strategies for community enterprise development based on the concept of circular economy, regional areas Upper Northeast 1. Mixed method research. Phase 1: Step 1: The target group was experts with knowledge and experience in developing community enterprises according to the circular economy concept. The research tools were semi-structured Interview. Data were analyzed by summary content. Step 2: The sample group was representatives of small and medium-sized enterprises in the Upper Northeast 1. The research tool was questionnaire. Data were analyzed by frequency, percentage, mean, and standard deviation statistics. Phase 2: Step 1: make a strategy. Step 2: The target group was experts with knowledge and experience in developing community enterprises according to the concept of circular economy. The research tools were suitability and feasibility assessment form. The research results showed that: The problem and determine the strategies for community enterprise development based on the concept of circular economy, regional areas Upper Northeast 1 consisted 1) production of a variety of products supporting the zero-waste concept, 2) Designing goods and products that are environmentally friendly, 3) Using the zero-waste concept. to be applied in community enterprises, 4) using alternative energy to produce more, 5) production for long product life and 6) participation of community enterprises. The Strategies for community enterprise development consisted 6 strategies. when assessing the suitability and feasibility of all aspects.