MODEL FOR SOCIAL NETWORK AND STRENGTH OF GRASSROOTS ECONOMY OF COMMUNITY ENTERPRISE ON PINEAPPLE PROCESSING GROUP IN PRACHUAP KHIRI KHAN PROVINCE

Abstract

The objectives of this research were to: 1) study the social network and strength of grassroots economy of community enterprise on pineapple processing group in Prachuap Khiri Khan province, and 2) create model for social network and strength of grassroots economy of community enterprise on pineapple processing group in Prachuap Khiri Khan province. The mixed method research was applied in this study. For quantitative research methods, the 292 research samples consisted of planting pineapple in Wang Pong subdistrict, Pran Buri district and Had Kham subdistrict, Kui Buri district in Prachuap Khiri Khan province, selected by using accidental sampling method. The research tool was questionnaire. The data were analyzed by using mean and standard deviation. For qualitative research methods, the key informants 10 persons consisting of provincial development, district agriculture, chairman, and community enterprise members of community enterprise on pineapple processing group in Wang Pong subdistrict, Pran Buri district and Had Kham subdistrict, Kui Buri district, selected by using purposive sampling method. The research tool was structured interviews. The results of the study were as follows: 1) The social network and strength of grassroots economy of community enterprise on pineapple processing group in Prachuap Khiri Khan province were overall at a high level, and 2) The model for social network and strength of grassroots economy of community enterprise on pineapple processing group in Prachuap Khiri Khan province was “SES Model” consisting of S = Social networks, E= Economic, and S= Strength. This format has been evaluated by experts with an average of 5.00, indicating that the format is appropriate, have a possibility, and can be utilized.