SECOND ORDER CONFIRMATORY FACTOR ANALYSIS OF THE BUSINESS ETHICS MEASUREMENT MODEL OF MICRO BUSINESS ENTREPRENEURS IN SURAT THANI PROVINCE
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Background and Objectives: The development of a tool to measure the business ethics of micro business entrepreneurs can be used as a guideline to encourage entrepreneurs to have the potential to operate ethically as well as aim to develop strategies for operating in order to gain a competitive advantage. and raise the level of ethics in business operations. This will lead to wealth creation with continuously increasing profits over the long term. This article aims to 1) analyze the second confirmatory component of the model for measuring business ethics of micro business entrepreneurs in Surat Thani Province and 2) test the consistency of the model for measuring business ethics of micro business entrepreneurs in Surat Thani province with empirical data. Methodology: The sample group consisted of 494 micro business entrepreneurs in Mueang District, Surat Thani Province. A quota sampling method was used. Use questionnaires to collect data. Statistics used to analyze the data were second order confirmatory component analysis. Main Results: The results of the data analysis at the statistical significance level are 0.01. The weight of the components in order from highest to lowest are 1) responsibility, 2) justice, 3) honesty, 4) respect for the rights of individuals, 5) creation trust and 6) environmental protection have values equal to 0.856, 0.834, 0.812, 0.782, 0.732 and 0.450, respectively. The model is consistent with empirical data. (CMIN/df=2.971, p-value=0.000, RMSEA=0.063, GFI=0.902, IFI=0.913, CFI = 0.912, RMR =0.029). Conclusions: A model for measuring business ethics of micro business entrepreneurs in Surat Thani Province, which can be used as a tool to appropriately measure the level of business ethics of micro business entrepreneurs.
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