GUIDELINES FOR DEVELOPING COMMUNICATION SKILLS TO PROMOTE TOURISM AT THE NOD NA LE WAY OF LEARNING CENTER, THA HIN SUBDISTRICT, SONGKHLA PROVINCE

Abstract

This research aims to study 1) the concept of communication to promote tourism of the Na Le Node Way of Learning Center, Tha Hin Subdistrict, Songkhla Province, 2) the communication process to promote tourism of the Node Way of Learning Learning Center, and 3 ) Guidelines for developing communications to promote tourism at the Node Way of Learning Center This research is a qualitative research method. The tools used were in-depth interviews and focus groups. By choosing specifically Important information providers include: 1) Learning Center President 2) Learning Center Members 3) Local Leaders Analyze content data and summarize the overall picture. The results of the research found that 1) Communication concepts include          1.1) Communication concepts for strong community development, 1.2) Creative tourism communication concepts, 1.3) Node-Na-Le way communication concepts. and 1.4) concepts of personal potential development 2) communication processes, consisting of 2.1) Messenger, center president, center members, scholars, local leaders Mass media and tourists 2.2) Messages in the communication process must go through a planning process. and design message content           2.3) Communication channels 2.3.1) Traditional media through personal media, activity media, exhibition media Mass media and communication through networks, meetings, seminars and    2.3.2) new media to publicize tourism 2.4) recipients providing feedback (Feedback) from the messenger. and 2.5) Communication results enable villagers, members and the center president to communicate better. More communication channels are created. Tourists receive knowledge, fun, and impressions. 3) Guidelines for developing communication include 3.1) Guidelines for developing the potential of individuals to be communication leaders. 3.2) Guidelines for developing communication processes, developing message formats. It is interesting and the guidelines for developing the website to be used and presented through various channels regularly are even more interesting.