DEVELOPMENT OF A TRILINGUAL ONLINE PAMPHLET FOR TOURISM PROMOTION AT KASEMSUK FARM IN THUNG YAI DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research study is mixed-methods research. The objectives are 1) to create an online pamphlet in three languages including Thai, English, and Chinese to promote tourism at Kasemsuk farm and 2) to assess the samples’ satisfaction towards the developed online pamphlet. 107 samples in the study comprised one owner and six employees of Kasemsuk farm by means of purposive sampling and 100 tourists through a convenience sampling method. The research tools used in this study were 1) a questionnaire assessing the satisfaction of Kasemsuk farm owner, employees, and tourists and 2) a semi-structured interview inquiring the samples’ opinions towards the online pamphlet. Statistics for data analysis included a quantitative method involving means and standard deviations and qualitative one which included content analysis. Based on the results of the study, the researchers created two online trilingual pamphlets in correspondence with the needs of the owner and the employees. The first pamphlet was about the history of and activities arranged by Kasemsuk farm. The other one was the menu presenting food and beverages sold at Kasemsuk farm. Regarding the satisfaction, it was found that in general the owner, employees, and tourists’ satisfaction with the trilingual online pamphlets was at the highest level. According to the interview results, it can be concluded that the trilingual online pamphlets can provide useful information for promoting tourism at Kasemsuk farm, Thung Yai District, Nakhon Si Thammarat Province.