DESIGN AND DEVELOPMENT OF LINE APPLICATION PLATFORM FOR GANGNAM CLINIC PRODUCT AND SERVICE

Abstract

Design And Development Of Line Application PlatformFor Gangnam Clinic Product And Service This research aims to 1) study the prototype LINE Official Platform "Gon Gang",
2) develop a lineal application platform for Gangnam Clinic beauty products and services, and 3) study satisfaction lineal application platform for Gangnam Clinic beauty products and services using qualitative and quantitative research models with the following groups: 400 users of Gangnam Clinic products and beauty care services in the Bangkok metropolitan area in Generation Y (aged 25-40), who are Gangnam Clinic customers, are using probabilistic sampling and simple sampling and collection using application-line platform satisfaction metrics. 1)The LINE Official Digital Platform "Gon Gang" has 15 components for application-line platforms for Gangnam Clinic beauty products and services. 2) Gangnam Clinic Application-line platforms were found to have five stages of application-line development, with two main components: content. and in design and formatting of the website and 3) users' satisfaction with the overall Gangnam Clinic application platform was very high, with an average of 3.83 on a per-sided basis, found that users' satisfaction with Gangnam Clinic application platform content was high, with an average of 4.11 was high, and in the design and formatting of the website, it was found that users were very satisfied with an average of 3.83 and found that the website design was in accordance with product quality and purchasing needs