MODEL OF DEVELOPING A DIGITAL HEALTH MEDIA MUSEUM USING AUGMENTED REALITY TECHNOLOGY BASED ON PARTICIPATORY COMMUNICATION CONCEPT

Abstract

This research aims to 1) study the participation of important data for the development model of a digital health media museum using augmented reality technology based on participatory communication concept, 2) develop a digital health media museum, and 3) study the results of using digital health media museum. The target group for the research consisted of 1) media experts, people involved in museum work, government officials, community leaders and scholars, community health volunteers, and representatives of media users, totaling 17 people from purposive sampling, and 2) media users who are members of the health model community, totaling 100 people, were selected from a two-stage sampling method. Research tools include   1) observation form, 2) in-depth expert interview form, 3) group discussion form, 4) media user representative interview form, and 5) digital health media museum use evaluation form. The researcher analyzed the data using mean and standard deviation statistics. The results of the research revealed that 1) participation in key informants for the model for developing a digital health media museum based on the concept of participatory communication consists of 5 steps: 1.1) participating in thinking and deciding, 1.2) participating in planning, 1.3) participating in operations. 1.4) participate in monitoring and evaluating and 1.5) participate in receiving benefits, 2) a digital health media museum developed has 5 components: 2.1) museum types, 2.2) presentation channels, 2.3) content presented, 2.4) mixed media used, and 2.5) additional services, 3) the process of developing a digital health media museum consists of 5 steps: 3.1) planning, 3.2) preparing for development, 3.3) developing media, 3.4) post-development, and 3.5) presenting and evaluating, with the quality of the digital health media museum was at the highest level, and 4) the results of using the digital health media museum consists of 2 aspects: 4.1) the perception of users of the digital health media museum was at the high level, and 4.2) the user satisfaction of the digital health media museum was at the highest level.