EVALUATION OF THE PROJECT FOR DEVELOPING THE POTENTIAL OF LOCAL DESSERT PRODUCT GROUPS IN BAN DAN COMMUNITY, MOO 4, KOH TAEW SUB-DISTRICT, MUEANG DISTRICT, SONGKHLA PROVINCE: APPLYING KIRKPATRICK'S EVALUATION MODEL

Abstract

This research is an evaluative research to evaluate the project for developing the potential of local dessert product group in Ban Dan community, Moo 4, Koh Taew sub-district, Mueang district, Songkhla province, striving to enhance income and elevate community enterprises. The research applied Kirkpatrick's evaluation model, which focuses on training evaluation. The evaluation was conducted in four dimensions: 1) Reaction evaluation, 2) Learning evaluation, 3) Behavior evaluation, and 4) Results evaluation. The sample group consisted of 50 members of the local dessert product group who participated in the project, selected by simple random sampling, and 15 community leaders, selected by purposive sampling. The research instrument was a 5-point Likert scale questionnaire. The statistical analyses used were mean, standard deviation, and t-test. The results showed that, Dimension 1: reaction evaluation ; overall, participants were highly satisfied with the training ( = 4.38, S.D. = 0.59). When considering each aspect, all aspects were rated as highly satisfactory. Dimension 2: learning evaluation; overall, participants were satisfied with the application of knowledge gained from the training. Participants had significantly higher knowledge after the training compared to before the training at the 0.01 level. Dimension 3: behavior evaluation; overall, participants were highly satisfied with their behavior ( = 4.16, S.D. = 0.59). When considering each item, all items were rated as highly satisfactory to most satisfactory. And dimension 4: results evaluation ; overall, community leaders' opinions were highly satisfactory ( = = 4.38, S.D. = 0.26). When considering each item, all items were rated as highly satisfactory to most satisfactory.