DEVELOPING THE C-K THEORY CONCEPT TO CREATE THE IDENTITY OF FASHION GOODS FROM MON CULTURAL CAPITAL: A CASE STUDY OF SABAI MON IN PATHUM THANI PROVINCE

Abstract

The main objectives of this research are 1) To study C-K theory and product design concepts from cultural capital that are used in the design and creation of contemporary cultural capital fashion products, and 2) To find and present a collection of prototype products that demonstrate the identity of contemporary cultural capital fashion products in the category of Sabai Mon of Pathum Thani Province. This research is a combination of both quantitative and qualitative along with creative work, emphasis is placed on participatory research between researchers, communities and experts. There was a sample of 400 female consumers. The research instruments consisted of a questionnaire, interview forms and satisfaction evaluation forms from experts, target group and exhibition visitors. The statistics used to analyze the research results are frequency, percentage, arithmetic mean and standard deviation. The results of the research found that 1) C-K theory and product design concepts from cultural capital lead to specifications for designing contemporary cultural capital fashion products from Sabai Mon, Pathum Thani province, including silhouettes, colors, patterns, decorative details, material specifications and production methods, and 2) The researcher developed a collection of prototype products consisting of 1) Design of applied Sabai Mon patterns and 2) Design of fashion product collections made from Sabai Mon fabric. The results of the evaluation of satisfaction with the Sabai Mon pattern prototype work was at a good level, the average score was 4.80 with a standard deviation of 0.32 and the satisfaction assessment results for product prototype collection was at a good level, the average score was 4.67 with a standard deviation of 0.30. This research helps expand local wisdom, create a product image and generate more income for local Sabai Mon producers.