MEDIA CREATION ARTS: MEDIA TO REVITALIZE THE IMAGE OF THE KOH TAO AREA IN SURAT THANI PROVINCE FROM THE CRIME OF FOREIGN TOURISTS

Abstract

This research aimed to 1) Analyze and study the tools and artistic strategies for creating and utilizing media and 2) Develop strategies and artistic techniques for media creation to restore the image of Koh Tao, Surat Thani Province, following a criminal case involving foreign tourists. The study employed a systematic qualitative research method, using art-creation research and grounded theory to present a conceptual framework that explains the process and outcomes of the research topic. The research findings revealed that 1) Restoring the image of Koh Tao after the crime incident required a combination of artistic tools and media strategies, focusing on creating positive and appealing content, collaborating with the local community, and utilizing online media to disseminate information and raise awareness on a broader scale. Careful planning and execution helped build trust and attract tourists back to Koh Tao effectively. Additionally, integrating storytelling across multiple platforms, such as animation, comic books, and board games, where characters and events appeared in all media, gave audiences and players a sense of connection to a unified narrative. The incorporation of engaging storylines, new technologies, and collaboration with artists and creators further strengthened the appeal of Koh Tao, helping to restore confidence and draw tourists back. Moreover, 2) The development of strategies and artistic media creation through storytelling in animations, comic books, and board games successfully generated interest and positive awareness for Koh Tao, enhancing its image and attracting tourists to return.