COMMUNITY OPINIONS AGRO-TOURISM ATTRACTION POTENTIAL IN SAN PA PAO SUBDISTRICT, SAN SAI DISTRICT, CHIANG MAI PROVINCE

Abstract

The objective of the research was to study basic characteristics of individual, economy, and society some local people and the potentials of ago-tourism Including factors affecting of community opinions agro-tourism attraction potential in San Pa Pao Subdistrict, Sansai District, Chiang Mai Province. Use quantitative research methods to analyze factors affecting community opinions agro-tourism attraction potential in San Pa Pao Subdistrict, Sansai District, Chiang Mai Province. The research instrument was questionnaire. The sample group was selected from 2,332 households. The sample were 190 people. The researcher selected a sample size of 10 percent. Data were analyzed by descriptive statistics including percentage, mean, standard and multiple regression analysis. It was shown that the average age of the members was 55.21 years old, graduated from Grade 9, and 29.47 percent had occupation as temporary employees. They had an average household income of 134,558.16 Baht and a number of agricultural areas was 1.91 rai. Furthermore, they had perceptions of ago-tourism news for 67.89 times. Analysis of the opinions from people in the community on the potentials of ago-tourism, it was found the potential of agro-tourism has a mean of 1.86 and a standard deviation of 0.737. In addition, opinions from local people on agro-tourism has a mean of 3.67 and a standard deviation of 1.097. Factors related to the factors affecting community opinions agro-tourism attraction potential were a positive relationship including age level, which was statistically significant at 0.05, and opinions of local people on agritourism were statistically significant at 0.01, respectively.