PROMOTING THE MORALITY OF SOCIAL NETWORKS ACCORDING TO THE DECLARATION OF MORAL INTENT AND POLICY PROPOSALS FROM THE 13TH NATIONAL MORALITY ASSEMBLY

Abstract

This study aims to: 1) Examine the input factors driving the moral commitments and policy proposals from the 13th National Moral Assembly, 2) Investigate the implementation outcomes of network organizations' initiatives in promoting morality in alignment with these policy proposals, and 3) Analyze the outcomes of network organizations in fostering morality based on the assembly’s commitments. This qualitative research employed data collection through record forms and interviews with key informants, including 91 representatives from network organizations and two officials from the Moral Center (Public Organization), which serves as the secretariat of the National Moral Promotion Committee. The findings reveal that key input factors include personnel, policies and plans, budget, network collaboration, communication and awareness, and the performance of six social network groups: government agencies, educational institutions, religious organizations, the private sector, civil society and community groups, and the media. These networks have engaged in activities aligned with the moral commitments declaration, such as network expansion, knowledge development, personnel recognition, and moral behavior development through various initiatives. Concurrently, they have advanced moral policy proposals. The implementation of various activities has yielded significant outputs, including an increased number of moral schools and coaching teachers, the establishment of more than 450 positive community leaders, over 200 model families, and the development of social-minded communicators. As for the outcomes, key achievements include government personnel demonstrating moral behaviors such as sufficiency, discipline, integrity, altruism, and gratitude; the establishment of a moral database for public organizations; the expansion of moral learning spaces; increased integration of religious principles for moral development; the promotion of morality through the collaboration of homes, temples, and schools; the recognition of morality as a provincial agenda; and the development of a social credit system to encourage virtuous behavior.