A MODEL FOR DIGITAL ECONOMIC DEVELOPMENT THROUGH CULTURAL CAPITAL IN THE CONTEXT OF CULTURAL TOURISM

Abstract

This research aims to study the prototype of digital economy development through cultural capital in the context of cultural tourism. The research method is qualitative. Key informants include 2 city administrators’ policy experts or government policy implementers, 2 cultural capital experts, 3 community experts, community leaders, or local community leaders, 2 tourism experts or entrepreneurs, and 2 technology experts from Nanjing and Taipei, totaling 11 people. The research instruments are in-depth interviews, structured in-depth interviews, and descriptive data analysis. The research results show that prototypes of digital economy development through cultural capital in the context of cultural tourism, such as festivals, historical sites, local foods, and handicrafts, are told in an experiential format, such as the Nanjing and Taipei Lantern Festivals, which use AR/VR technology to create participation from tourists. They also help stimulate the economy through tourism and the sale of local products, such as Nanjing Yunjin Brocade silk and Taiwanese food in night markets. The main principle is to integrate plans and teams to achieve the same goal. It is necessary to be ready in terms of digital technology and services, integrated with the cultural capital of the selected cities, and presented to tourists according to the set goals. This action plan will be successful through the integration of all elements from government agencies and cooperation from the government, private sector and community through tangible measurement and evaluation.