FACTORS AFFECTING FARMERS DECISION TO PURCHASE MAIZE SEED OF FARMERS IN SOI DAO DISTRICT, CHANTHABURI PROVINCE

Abstract

The objectives of this research article were to (1) analyze factors relating selection of maize seed in differently used maize seed group, (2) analyze costs and returns from maize farmer in different maize seed and it is likely to be information that can be used for farmers to change more quality seed types. The collected data were 120 farmers for related factor analysis while 50 farmers for cost and returns analysis which were sample population based in Soi Dao District, Chanthaburi Province.

The result of the study found that for relation between demographic factors and 4 private seed companies relation factors were education level, cultivated experiences and cultivated area types while marketing mix factors relating with the 4 seed distribution companies was the product with high yield. Costs and returns analysis showed that farmers using D had the lowest total cost 4,562.00 baht/rai while A B and C costs affected 4,699.97, 4,705.04 and 4,724.28 bath/rai respectively. B had the highest average yield of 1,212 kg/rai while D the highest profit around 3,838.00 bath/rai.

The recommendations are that farmers should use maize seed that are suitable for them instead of using it as others use. Four seed producers should support agriculture extension development officers with products and demonstration farms of different techniques in order to increase income stability and production sustainability.