วารสารสังคมศาสตร์ปัญญาพัฒน์

Vol. 7 No. 3: July - September 2025

View Vol. 7 No. 3: July - September 2025

Published: 2025-09-23

Full Issue

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Research Article

Capabilities of Artificial Intelligence and Human Resource Competencies Influencing Operational Efficiency Development in the Automotive Industry Eastern Economic Corridor of Thailand

Chavalit Supasaktamrong

1-16
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The Mediating Role of ESG Management in the Relationships Between Team-Oriented Leadership, Employee Engagement, and Organizational Sustainability

Siripong Jeerungsuwan, Pornlapas Suwannarat

17-30
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The Relationship Between School Administrators Transformational Leadership and Teachers Motivation for Classroom Research Under the Phichit Primary Educational Service Area Office 1

Nucharin Infang, Chamnan Panawong

31-42
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Competitiveness and Factors Affecting Thai Rice Exports during 2007–2023: An Analysis using the Diamond Model Framework

Thanawat Thadathanaset, Piyaphan Changwatchai

43-56
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Effects of Sandwich Generation and Financial Literacy on Over-Indebtedness of Government Officers in Office of the Permanent Secretary, Ministry of Commerce

Kantaree Saelee, Teerasak Sapwarobol, Thana Sompornserm

57-70
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Factors Affecting Customers' Decision to Choose between Government Housing Bank and Government Saving Bank for a Home Loan in Bangkok Metropolitan Region

Tippamas Daramas, Woradee Jongadsayakul

71-88
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Factors Affecting The Values of Thailand’s Gems and Jewelry Export

Nitasanee Chalernngam, Yadapa Chotedelok, Nittaya Thongnunui

89-100
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Consumer behavior and marketing mix affecting purchasing decisions of members of the Muang Laplae Agricultural Cooperative Store, Ltd., Uttaradit Province

Aungkhanueng Goodklai, Irawat Chomraka, Pasiri Khetpiyarat

101-112
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Attributes of outsourcing companies providing housekeeping services for five-star international hotel chains in Bangkok

Chaluch Kanjanama, Ratchanon Taweephol, Manassinee Boonmeesrisanga, Theerawath Chantuk

113-124
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A Comparative Study of Future Thinking and Learning Achievement Among Grade 7 Students Using Phenomenon–Based Learning with Infographics

Sirilak Chuaingoen, Nattapon Meekaew

125-140
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Behavior and Factors Influencing Debt Accumulation through SPayLater Service among Undergraduate Students in Bangkok and Metropolitan Areas

Siripet Nokkaew, Thana Sompornserm, Sommai Udomwitid

141-156
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Value For Money Analysis of Liquefied Natural Gas Storage Tank Construction Project

Napat Jitsamphanthawet, Aunkung Saelim

157-168
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Factors Influencing the Level of Savings and Investment Among Generation Y in Thailand

Peerapong Rakchat, Non Vorlapanit

169-186
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Factors Influencing Health Insurance Purchase Decisions After the COVID-19 Pandemic

Thiwaporn Triwong, Mana Luksamee-Arunothai, Chittawan Chanagul

187-200
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The Accounting Skills and Work Motivation on Successful Performance of Accountants in Public Sector Organizations

Piyakorn Sukramanee, Kanoksak Sukwatanasinit

201-218
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Effects of Using the OK5R Teaching Method on the Reading Comprehension Ability of First Year Secondary School Students

Sahawat Krewpratubsri, Dendow Chollawit, Churairat Laksanasiri

219-228
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Effects of Using a Brain-Based Learning (BBL) Approach on Spelling Abilities Through Reading and Writing of First Year Elementary School Students’

Saran Panpokkrong, Petch Wijitnawin

229-238
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Buddhadhamma Integration for The Promotion of People Participation for Community Development of Mueang Mo Sub-District, Mueang Phrae District, Phrae Province

Phra Jetsadakorn Mahavero, Sayan Innunjai, Somjit Konwong

239-250
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Relationship between Digital Leadership of Administrators and Innovative Schools under the Secondary Educational Service Area Office Pathum Thani

Worrawut Nueathong, Tongluck Boontham

251-260
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Competency and continuing professional development in accounting have an impact on the career success of accountants in Bangkok

Wanlapa Kerdtempoom

261-270
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Factors Influencing Consumer Payment via QR Code Across Different Age Groups

Sirikanlaya Rongnark, Thanarak Laosuthi

271-280
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Second Order Confirmatory Components of a Measurement Model of Challenges in Adopting Artificial Intelligence in Human Resource Management in the MICE Industry

Chavalit Supasaktamrong

281-298
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Developing Basic Guitar Performance Skills Through Instructional Activities Based on Harrow’s Taxonomy

Chirayu Supatti, Satjatham Phorntaweekul

299-308
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Buddhamma Application to Promote The Role of Local Administrators in Community Development of Pa Kha Subdistrict Administrative Organization, Tha Wang Pha District of Nan Province

Phra Sorawit Sudtiyano, Phrakrusoponkittibundit, Sayan Innunjai

309-320
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The Application of Buddhist Principles to Enhance The Role of Local Politicians in Promoting Careers Based on The Philosophy of Sufficiency Economy in Huai Mai Subdistrict, Song District, Phrae Province

Waranyu Nanthaseri, Somjit Konwong, Phrakrusoponkittibundit

321-330
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Cost-Benefit Analysis of Investment in Enhancing Alternative Fuel Utilization Capacity in Cement Production

Siwat Rakamthong, Sommai Udomwitid

331-346
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Effects of Socratic Questioning on Analytical Reading of Thai Literature Among Grade 8 Students

Kawisara Petchdee, Petch Wijitnawin

347-356
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Professional Knowledge Operational Skills and Work Motivation Affecting The Quality of Tax Audit Performance of Revenue Auditors in Bangkok

Nalita Chaoworakul, Porntiwa Saengkhiew

357-372
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Integrative Buddhism to Promote The Political Participation for The Community Development of People in Nam Cham Subdistrict, Mueang Phrae District, Phrae Province

Kittipat Suwannarat, Somjit Konwong, Phrakrusoponkittibundit

373-384
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The Study of the Customer Journey: A Case Study of Watchara Thai Silk

Pannawit Phuwarueangrat, Sophon Yamklin, Aerwadee Premashthira, Kuntonrat Davivongs, Santi Sanglessawai

385-398
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Gen Y Customer Value of Chanthaboon Reed Mats: A case study of Samet Ngam Women Villagers, Chanthaburi Province

Busakorn Onkom, Aerwadee Premashthira, Sophon Yamklin, Santi Sanglestsawai

399-412
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Exploring the importance of Irrigation on Rice Product in Thailand

Wannarat Rooraksa, Kanokwan Chancharoenchai, Wuthiya Saraithong

413-430
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The Impact of Sustainability Report Disclosure and Debt Affordability on Profitability of Companies in the SETESG Index on the Stock Exchange of Thailand

Nattida Sangprapi, Kanoksak Sukwatanasinit

431-446
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The Influence of Internal Control and Internal Audit on Financial Report Quality of Local Administrative Organizations in The Northeastern Region

Wachirapohn Samart, Mattima Krongten

447-462
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Perspectives Influencing the Sufficiency Economy Philosophy of Government Officials in Khon Kaen Province

Suttiruk Tapol, Phra Jattaphon Inthapanyo, Phra Aeknarin Kemakamo, Phrakrupiyasumaytapron, Phramaha Kitti Kittimatee

463-472
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The Working Environment and Auditors’ Competency Affecting The Performance Efficiency of Tax Audit Officers in Bangkok Area

Monnaphat Ratmaneetham, Jirapong Channgam

473-486
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Public Accountant Professional Skills and Competency Development Affecting the Quality of Accounting Information in Provincial Treasury Disbursement Units Under the Royal Thai Army

Ekkawit Phliphon, Kraiwit Leekpai

487-502
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Academic Article

Digital Competency Development and Work Performance Efficiency

Natpadchara Somngam, Panida Ninaroon, Cholpassorn Sitthiwarongchai

503-518
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Succession Planning for Organizational Success: Conceptual Framework and Practical Guidelines

Chutarat Natongbaw, Siam Atchariyaprapa, Trakul Chitwattanakorn, Bussakorn Wattanabut

519-532
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Criminology Based on Buddhism Approach

Phra Phithak Punyagamo, Phamaha Natthabhan Sudassanavipani, Phramaha Suttidon Jittapanyo, Phramaha Kitti Kittimatee, Phrakrupiyasumaytapron

533-542
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