OFFERINGS BUCKET AND YELLOW ROBE: SUNK COST ACCORDING TO COMMERCIAL BUDDHIST BELIEF

Abstract

This academic article focuses on study and present the social beheviour issue, the connection between Buddhism and Buddhist Economics in the model of Commercial Buddhist that reflect on Commercial Business that mixes with the religious belief by presenting the belief and faith mixes with maximum demand of general Buddhists which they do not understand the Core Buddhism or the monks call it as the surface that is the word of “Merit Making”, Gladfulness, Sympathy, Cheerful mind, Charity, Precepts Observance, Meditation and practice the Dhamma etc. However, it makes the happy , cheerful  and not impure mind, in Buddhism , it is called as the  Merit Making but the belief and value cultivation of Thai people behave like that, the people believe that as “Merit Making”, begins from giving , charity and offerings. In the majority of Thai society will receive the charity or big construction of sculptures and fine arts in the many religious places. While, it is the gap of commercial business or group will design the business model in the religion or the general people call it as “Commercial Buddhist” which open the channel to sell the merit goods but it is the type of goods as the Sunk Cost that cannot use the benefit (advantage) or consumption for the monks and general people such as offerings products, Yellow Robes etc. that if mentions like the general people or village men are called as “minimum advantage or minimum benefit”. It is called as the inferior goods that cannot use it worthily and high risk for the health.