Factors Influencing Consumer Buying Decision of the Personal Electric Vehicle in Bangkok Metropolis and Vicinity

Abstract

The purpose of this research is to study factors influencing consumer buying behavior of the personal electric vehicle in Bangkok Metropolis and Vicinity. 400 samples are collected from questionnaires. These data are divided into two groups including 50% of consumers who used to buy electric vehicle and 50% of consumers who are interested but have not decided yet. This research uses the Binary Logit Model and description statistics such as mean and percentage to describe variables which are suggested by the related theory. The results of the study show that most of respondents are male age between 26-35 years old, single status, working in private companies, salary between 30,001-60,000 baht per month. The main factor of buying is the environmental concerns especially saving fuel energy. The appropriate locations for electric charging stations would be in the department stores. The vehicles are most likely to use in the city which the average distance between 15-30 kilometers within a day. The ability of payment for fuel cost is less than 6,000 baht per month. The price of vehicles should be less than 1,500,000 baht. Our analytical results show that the target customers for the personal electric vehicle are likely to purchase Hybrid Electric Vehicle (HEV), Battery Electric Vehicle (BEV) and the Fuel Cell Electric Vehicle (FCEV). On the other hand, they have lower interest to purchase Plug in Hybrid Vehicle (PHEV).