Guidelines for using Social Media in School Administration in the Digital Age of School Administrators Wachiramit Consortium under the Secondary Educational Service Area Office Trang Krabi

Abstract

This article aimed to (1) study the condition of using social media in educational institution administration of the administrators of the Wachiramit Consortium under the Secondary Educational Service Area Office Trang Krabi, (2) the guidelines for the use of social media in the administration of educational institutions in the digital age of the administrators. The research was conducted using qualitative research by analyzing documents and in-depth interviews with 15 people involved, and drafting guidelines for implementation and in-depth interviews with 5 key informants. The findings revealed that The condition of using social media in the school administration of the administrators of the Wachiramit Consortium are social media Facebook, Line, Google Application, and Microsoft Office used in the administration of educational institutions, resulting in efficient performance of various tasks. Guidelines for use of social media in the administration of educational institutions in the digital age of school administrators consisted using social media Facebook, Line, Google Application, Microsoft Office in academic administration, personnel management, budget management, and general administration consisted of 5 steps : (1) formulate a policy for the use of social media according to the scope of work of the educational institution administration, (2) the management process for using social media in the performance of duties, (3) develop personnel to have knowledge, competence and expertise in using social media in performing their duties, (4) examine, supervise, and follow up on the use of social media in performing duties, (5) reporting, evaluating and improving the use of social media in performing duties.