The Development of Occupational Learning Activities based on Social Cognitive Learning Theory to Enhance Knowledge and Motivation Towards Entrepreneurship for Students In Grade 12

Abstract

This research article aimed (1) to create and find the efficiency of occupational learning activities according to the cognitive-social learning theory. To enhance knowledge and motivation towards entrepreneurship for students in grade 12; (2) to experiment occupational learning activities based on social cognitive learning theory to enhance knowledge and motivation towards entrepreneurship for grade 12 students, the researcher carried out the research process by using research and development. The sample group was students in grade 12/4, the second 2, Academic Year 2020, Thepsala Prachasan School. 35 students were obtained from a cluster random sampling using one classroom as a random unit. Scope of tools used in the research were occupational learning activities based on cognitive-social learning theory to enhance knowledge and motivation towards entrepreneurship for students in grade 12 , a test to measure knowledge of entrepreneurship, Entrepreneurial motivation questionnaire The statistics used in the data analysis were mean, standard deviation, and t-test dependent. The results showed that hence the outcome result of this research as follows Occupational learning activities based on social cognitive learning theory to enhance knowledge and motivation towards entrepreneurship had 4 steps were as follow; 1) Attention Process; 2) Retention Process; 3) Production Process; 4) Motivational Press. The content of learning activities consists of 6 activities as follows: 1) World Modeling; 2) National Modeling; 3) My Idol to the future; 4) Community Modeling; 5) Business Model; and 6) Expand Business. That learning activities were suitable in the highest level, Learning activities were as effective as 76.22/80.52. Grade 12 students have knowledge in enhance to become entrepreneurs according to social cognitive learning theory, after learned higher than before threshold with statistical significance at the .05 level. Grade 12 students have motivated to become entrepreneurs according to social cognitive learning theory at the high level.