The Creation of the Photo book for Advertising and Corporate Image Communication Faculty of Management Sciences and Information Technology, Nakhon Phanom University

Abstract

This Article aimed to (1) Study the creation of photo books for advertising and corporate image communication; (2) Create photobooks for advertising and corporate image communication; and (3) Evaluate the efficiency of creating photo books for advertising and corporate image communication of Faculty of Management Sciences and Information Technology, Nakhon Phanom University. This article was quantitative research. The samples were divided into 3 groups. Group 1: experts. Academics and experts in advertising and image communication, number 3 people. Group 2, experts in media and advertising design, number 3 people by selecting a specific person. Group 3 people in Nakhon Phanom municipality, by accidental sampling of 400 people. The research tools used for rating scale questionnaires of efficient advertising concept and corporate image communication, evaluation questionnaire of creativity of photo books for advertising and corporate image communication of Faculty of Management Sciences and Information Technology, Nakhon Phanom University. The survey statistical analysis data were analyzed by frequency, percent, average and standard deviation. The result of the study found that: The opinion on efficient advertising concept was at a high level passed the evaluation and analysis of information from advertising and image communication experts. Overall, it was at a high level. For the opinion on the concept of creation of photo books for advertising and efficient corporate image communication of Faculty of Management Sciences and Information Technology, Nakhon Phanom University, evaluated in all aspects by advertising experts. Visual communication and photography of 3 people, overall was at the highest level. For the opinion on the Perception and satisfaction towards of photo books for advertising and efficient corporate image communication of Faculty of Management Sciences and Information Technology, Nakhon Phanom University, assessed by using questionnaires among 400 people in Nakhon Phanom municipality, overall at a high level.