Enhancing Community Tourism Potential through Products and Linking Tourist Routes along The Coastline, Chanthaburi Province

Abstract

This research aims (1) to analyze the tourism potential along the coastline of Nayaiam, Tha Mai and Laem Sing Districts, Chanthaburi Province and; (2) to develop community products and link tourist routes along the coastline of Nayaiam, Tha Mai and Laem Sing District, Chanthaburi Province, using in-depth interviews, focus group discussions, observations, and recording techniques, as well as setting up key points of interest in the Google Maps application to connect the tourism areas of four communities. The study found that the highlights of the coastal communities in Chanthaburi Province lie in the geographical advantages of their locations, the richness of natural resources, which enable the creation of cultural, historical, agricultural, natural, and recreational tourism activities, as well as knowledge transfer for local product development. The research recommends linking the four communities with one-day, and two-day tours to highlight coastal tourism sites.