A Study of Tourists Behavior: A Case Study of Community-Based Tourism on Koh Libong, Trang Province

Abstract

This article aimed to study the general conditions and behavior of tourists who have traveled and who have never traveled to tourist attractions in the Koh Libong community. The sample group used in the research consisted of 400 Thai tourists who had visited the Koh Libong community tourist attractions and 200 Thai tourists who had never been to the Koh Libong community tourist attractions. The statistics used to analyze the data are descriptive statistics which include frequency, percentage, mean, standard deviation and inferential statistics such as Chi-square tests. The results of the study found that the behavior of tourists who had visited the Koh Libong community tourist attraction were traveling for the first time traveling together as a family, staying for 2 days 1 night. Family members have the most influence on choosing to travel. Most of the trip is planned on their owned and they know the Koh Libong community from friends/relatives. The reason to visit was for relaxation. Chi-square analysis showed that gender, age, current province of residence, occupation, monthly income, and status were significantly related to the Koh Libong community tourist attraction and the word of mouth of Tourists were food as number one, followed by Koh Libong scenery, island’s activities and accommodations, respectively. Therefore, from the results of the study, Trang Province should publicize such as organizing local food activities during the tourist festival of Trang province. Develop a website to easily find information about tourist attractions in the Koh Libong community to make choices and decisions in planning your trip. If there is an improvement and develop tourist attractions in the Koh Libong community to be known, it will attract more tourists to travel. And it is an opportunity to create income for the entire country, province, and people in the community.