The Guidelines for Development the Pattern of Creative Tourism in Bang Num Phueng Subdistrict, Samutprakarn Province

บทคัดย่อ

The objectives of the study were 1) to study the behavior and travelling experience of tourist, 2) to study a repeat visit intention, 3) to study the relationship between the tourists’ experience and their repeat visit intention, and 4) to recommend the development guidelines for the pattern of creative tourism in Bang Num Phueng Subdistrict, Samutprakarn Province. The study was conducted in quantitative approach. Data were collected through questionnaires. The samples were 400 Thai tourists who travelled to Bang Num Phueng Subdistrict. The results showed that both the tourists’ experiences as in learning, seeing, tasting, and buying aspects, and their repeat visit intention by spreading word of mouth and recommendation were rated at high level. In the hypothetical testing, it was found that tourists with differences in occupation, number of times travelling to the area and the purpose of visit had different opinions on their travelling experience at statistical significance of 0.05 level. An experience received from the visit, especially in learning and buying aspects had an influence on repeating the visit at a statistical significance of 0.05 level.