แรงจูงใจและการรับรู้การท่องเที่ยวเชิงวัฒนธรรมของนักท่องเที่ยวชาวไทยที่มีอิทธิพลต่อการกลับมาเที่ยวซ้ำ กรณีศึกษา: วัดสำคัญในจังหวัดสมุทรปราการ

Abstract

The objectives of this study were 1) to study the motivations and perceptions of Thai tourists 2) to study revisit intention of Thai tourists 3) to study demographic profile Thai tourists affecting revisit intention, and 4) to study motivations and perceptions of Thai tourists affecting revisit intention. The quantitative research data were collected through questionnaires. Sample size was 400 tourists using Taro Yaname and the purposive sampling technique. The statistics for data analysis were descriptive statistics and inferential statistics. The results of the study showed that motivation, perceptions and revisit intention were rated at high level. For hypothesis testing, it was found that tourists with differences in gender, age, and occupation had different opinions on their motivations and perceptions at statistical significant 0.05 level. Motivations affected revisit intention in the percentage of 86.6. Motivation affected revisit intention at statistical significant 0.05 level. Perceptions affected revisit intention in the percentage of 67.3. Perceptions affected revisit intention at statistical significant 0.05 level.