การจัดการเรียนการสอนโดยใช้พิมพ์เขียวแบบจำลองธุรกิจ

Abstract

The objective of this article was to present an innovative teaching and learning model called “The instructional management by Business Model Canvas (BMC)”, Using the theory of blueprints by Osterwalder's business model comprising nine elements: (1) Key Partners; (2) Key Instructional Activities; (3) Instructional Key Resources; (4) Instructional Value Proposition; (5) Learner Relationships; (6) Learner Segments; (7) Instructional Channels; (8) Costs Structure; and (9) Revenue Structure. BMC objectives were threefold: (1) To analyze environments; (2) To set goals and operational planning; and (3) To forecast and control budget and resource. BMC asked business questions on (1) Who is our Learner Segments? (2) What is our core value? (3) How can we make it successful? And (4) What are our cost and revenue, to reduce costs to reach goals, and to be efficient in action.