Factors Affecting the Sustainability of Community Enterprises Certified by the Community Product Standards in Chiang Rai Province

Abstract

The objectives of this research were to investigate the relationship and the impact of various factors on the sustainability of community enterprises in Chiang Rai Province. The sample for this study consisted of 140 members of enterprises certified by the community product standards, selected through convenience sampling. An online questionnaire was used as the research instrument. Descriptive statistics, Pearson Correlation Coefficients and Multiple Regression Analysis, were employed to test the hypotheses. The research findings revealed that accounting, management, participation, and motivation factors were significantly related to the sustainability of community enterprises in Chiang Rai Province at .01. Accounting factor had the highest relationship with sustainability, followed by management, motivation, and participation. The study also found that accounting factor, management, participation, and motivation had positive influence on the sustainability of community at .01, which confirmed the research hypothesis. It can be written as a regression equation as follows: SUS  = -0.009 + 0.331ACC1 + 0.216MAN2 + 0.210PAR3 + 0.245MOT4  with accounting factor having the greatest influence, followed by motivation, management, and participation factors. Together, these factors can predict the sustainability of community enterprises in Chiang Rai Province with 99.70% accuracy.