Standard development model for sustainable agricultural product processing of Community Enterprise Group, Prachuap Khiri Khan Province

Abstract

This research analyzed and developed a sustainable agricultural product processing model for community enterprises in Prachuap Khiri Khan Province. Qualitative methods were employed,  involving 15 participants in focus group discussions and in-depth interviews with nine representatives, including community enterprise leaders and economic experts. The study identified nine key components for sustainable development: 1) accounting knowledge 2) expanding marketing channels, 3) building production networks, 4) standardized product inspection, 5) community ownership, 6) good governance, 7) production efficiency, 8) strengthening communities, and 9) ensuring long-term sustainability. Recommendations include training in basic accounting, promoting online platforms for sales, and supporting branding and packaging development, encouraging collaboration among community enterprises and fostering resource sharing networks are crucial for long-term success. The circular economy approach minimizes waste and optimizes resources, while international certification boosts credibility and market value