Factors and Intention Toward Waste Separation Behavior of People in Khlong Lat Luang Communities: A Case Study of Khlong Lat Luang communities Phra Pradaeng District Samut Prakan Province
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Abstract
The Sustainable Development Goals emphasize waste separation as a crucial tool for addressing the global waste problem. Studies conducted in different regions reveal a low prevalence of household waste separation. This research contributes to the overarching objective by examining the factors influencing individuals' waste separation behavior, specifically focusing on a community situated along the Chao Mueang Canal in Samut Prakan Province. The study employs the Theory of Planned Behavior (TPB) as its conceptual framework. It utilizes Structural Equation Modeling (SEM) to analyze the results, revealing that factors influencing waste separation behavior are connected to an individual's intention. This intention to separate waste is significantly influenced by two key factors: Attitude and Subjective Norm. When promoting public participation in waste separation, it is essential to prioritize initiatives that cultivate a positive attitude toward source-based waste separation. Additionally, efforts should focus on establishing subjective norms as a guiding framework for action.
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